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FROM CLASSIC
BEYOND CLASSIC

As a brand-new off-road brand, the name JAECOO is inspired by a fusion of the German word “Jäger” and the English word “Cool.” This melding captures both off-road and urbanism while exuding a refined style and quality that imparts a mission of brave exploration and unwavering perseverance.

With more than a decade of joint venture experience, the group adheres to the brand philosophy of “From Classic, Beyond Classic.” JAECOO is tirelessly dedicated to innovation and breakthroughs, leading the new urban off-road trend with exceptional four-wheel-drive performance, remarkable safety features, and forward-thinking intelligent technologies. Inheriting the genes of meticulous luxury, it blends the wisdom and craftsmanship of master design teams from the UK, Germany, and other countries, setting a new standard for urban off-road SUVs.

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In the future, JAECOO will actively promote the concept of sustainable development, combining all-road capabilities with new energy solutions, creating a more efficient and environmentally friendly off-road performance to provide a more comfortable and greener travel experience for the urban elite.

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